Snapchat Is Making Some Pretty Serious Money From Live Stories

by: Kurt Wagner | re/code

Snapchat built a brand out of disappearing photos, but now it’s building a business from content that has a little more staying power.



It has been almost exactly a year since the messaging startup first introduced Live Stories, the photo and video montages that serve as look-ins on live events like the Kentucky Derby or Hillary Clinton’s presidential campaign rally. And in the past six months, Snapchat has beefed up the team that curates these stories while prepping for more advertising partners to coincide with the 2016 presidential campaigns.

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