Tablet: Dead or Alive?

by: Dirk Barmscheidt | INMA

Though tablet sales decreased in the fourth quarter of 2014, tablets are still important for news media companies because of the way they are used by a certain target market, the quality of their resolution, and the opportunity afforded to offer premium products.

 

The fourth quarter of 2014 was the first with lower tablet sales since the market debut of the Apple iPad in Q2 2010, with 12% fewer sales and 67 million devices worldwide.

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