by: Ricardo Bilton | Digiday
Responsive design has rapidly gone from being an esoteric buzzword to table stakes for publishers rolling out redesigns. But it also comes with its share of snags.
In the last few years publisher’s referral traffic has split between desktop and mobile. Responsive design emerged as an effective way to address the shift: By taking one design and scaling it to readers’ screen size, publishers have been able to optimize their sites for mobile while not creating entirely new mobile sites from scratch.