What USA Today Sports Learned Covering the Final Four on Periscope and Snapchat

by: Tanya Sichynsky | Nieman Lab

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter launched just two weeks ago, right before college basketball’s Final Four.

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