Telegraph Pulls Out of ABC Circulation Audit to Focus on Subscriber-First Strategy

Telegraph Media Group, publisher of the Telegraph and Sunday Telegraph, is pulling out of the ABC newspaper circulation audit, saying it is no longer a “key metric” for its subscriber-first strategy.

The group said it would instead publish its core subscriber numbers each month for the first time as it focuses on its target of reaching 10m registered users and 1m paying subscribers by 2023.

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