Telemundo Positions Itself as ‘Straight News’ Against Rival Univision

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Telemundo is taking a clear shot at rival Univision, positioning the Spanish-language news network as the place for objective, unbiased reporting on the 2016 election that is “without an agenda.”

 

At an event in Washington to launch their 2016 coverage, dubbed “#yodecido” (“I decide” in Spanish), Luis Carlos Vélez, Executive Vice President of Network News for Telemundo, touted the network’s straight-news approach.

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