Texas Newspaper Begins Printing Twitter, Facebook Contacts With Each Story

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By: Jeff Sonderman | Poynter.org

The Monitor of McAllen, Texas, is turning reporters loose to act like real people on social networks, relaxing traditional concerns about objectivity and formality.

The paper, with a daily circulation of about 45,000 and a news staff of 42, this week began attaching reporters’ social contact information to every story in the printed edition. Twitter usernames appear next to their bylines, and the end of each story lists how to reach them via Facebook, email and phone.

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