The Ad Fraud Issue Could Be More Than Twice As Big As First Thought — Advertisers Stand To Lose $16.4 Billion To It This Year

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The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday.

A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.

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