By: Press Release | AP
LONDON — The Associated Press and Streamworks, the global end-to-end streaming company, will offer APTN Direct to digital publishers as the first high-quality online stream of the live video news service.
APTN Direct covers and supplies breaking news to nearly 200 broadcasters worldwide. AP was the first news agency to launch a live coverage service in 2003, covering the invasion of Iraq in real time. Until now the service was only available to customers via satellite. The new Streamworks solution will make the live service available via online, mobile and tablet devices, to meet the growing demand for live content from digital platforms.
Customers will have live access to AP’s exclusive service of breaking and scheduled news events, including elections, summits, natural disasters and protests. The service includes up-to-the-minute detail on footage being transmitted, advance planning information of upcoming video coverage.
The streaming solution will be available through customizable desktop, online and mobile interfaces. Uninterrupted feeds will be delivered in multiple bitrates, including high-definition, and distributed across multiple content delivery providers to ensure efficient global reach and guarantee reliable and stable delivery. With easy integration into any existing workflows and partnerships, the video feed provided is fully embeddable, platform-neutral and supported with data traffic analytics.
Sandy MacIntyre, vice president and director of video news for AP, said: “We recognize in today’s information driven world it is all about choice and getting the information you want, when, where and how you want it. This new delivery solution from Streamworks offers AP customers access to faster digital content to fill their 24-hour news cycle.”
Streaming of APTN Direct will be available to AP customers from 3 October 2011.
Ray Mia, CEO of Streamworks, said: “As the leading and most trusted source of news worldwide, it’s only fitting the AP should deliver the world’s best video streaming experience. We are extremely proud to be working with such an iconic organization to bring people everywhere closer to the experiences and events which are shaping our world.”
AP is currently undergoing a multi-million dollar upgrade to its video business which will see the agency switch its entire newsgathering, production and distribution systems to HD. The investment will provide AP customers with a wider range of options in how they receive video content, both in the traditional broadcast market and on digital platforms.
About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. www.ap.org
Streamworks is a global, end-to-end streaming company that delivers superior live and on-demand video experiences across any network to any device. Through its patented technology, Streamworks provides a managed service to brands, sports leagues and media agencies, saving its customers an average 30 percent bandwidth and substantially increasing picture quality. As a one-stop solution for vCommerce – from video acquisition, encoding and content distribution to embedded players, live ad serving and full data analytics – Streamworks applies a broadcast approach to streaming media, redefining the way in which consumers and brands interact, increasing overall video consumption and driving monetization of video content. Streamworks is part of the Black Ocean group of companies. Black Ocean is a digital media company that invests in, builds and operates technology businesses around the world.