The Athletic Ventures Outside the Paywall and Into Advertising

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The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported content.

The company is introducing a daily podcast later this month called “The Lead,” working with Wondery LLC to produce the show from Los Angeles. It is the first daily podcast for the Athletic and the first to be published entirely outside the site’s paywall.

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