The Athletic Wants to Turn Local Sports Fandom Into a Sustainable Business

If you’re trying to start a local subscription-based sports site, it helps if your local teams are actually playing well.

That was part of the calculus for the Chicago launch of The Athletic, a subscription sports site that charges $10 a month (or $60 a year) for access to premium news and analysis. And, indeed, Chicago has been a good place for sports fans lately: The Cubs finished the 2015 seasons with the third-best record in the Major Leagues, and currently top the National League standings with a 29-13 record, as of this writing. The White Sox, too, are at the top of the standings, and while the Blackhawks lost in the first round of the playoffs this year, they’ve won three Stanley Cups since 2010 — including last year. It’s a good time to be a Chicago sports fan.

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