The Atlantic Launches a Paid Membership Program for its ‘Diehards’ Called The Masthead

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

The Masthead — the program’s name, as well as a nod to the access members will get to Atlantic writers and editors — is a separate level of subscription, that launches Wednesday for existing subscribers of the Atlantic; it’ll quickly be opened up to anyone interested in paying more for more Atlantic content and access.

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