The Audience Engagement Industry Struggles with Measuring Success

“Audience engagement” is the buzzword of contemporary newsrooms. It’s not always clear what audience engagement is, or how it benefits newsrooms, but a growing number of people are selling it. And many news organizations are buying.

Audience engagement has many interpretations, all stemming from one underlying belief: that journalists better serve their audience when explicitly focus on how their audiences interact with and respond to the news.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *