The ‘Backfire Effect’ Is Mostly a Myth, a Broad Look at the Research Suggests

“The backfire effect is in fact rare, not the norm.” Does fact-checking really make things worse? The U.K.’s independent fact-checking organization Full Fact looked at research into the so-called “backfire effect,” the idea (popular in the media) that “when a claim aligns with someone’s ideological beliefs, telling them that it’s wrong will actually make them believe it even more strongly.”

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