The BBC is Attracting New Audiences on Social Media with ‘News You Can Use’

Over the past year, the BBC Business Unit has been experimenting with ‘news you can use’, a concept which mimics tutorials and informational videos popular with YouTube viewers, in a bid to engage a wider audience on social media and encourage people to take interest in business news and affairs.

Dougal Shaw, video innovation journalist at the BBC, developed CEO Secrets, a weekly video series in which viewers are given business advice from renowned entrepreneurs. Not only has the series been relatively easy to produce, but it is capturing audiences on a variety of platforms including Facebook, the BBC News website and on BBC World News TV.

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