The Biggest Media and Advertising Questions for 2017

As Snap Inc. preps for its much-anticipated IPO, it’s already setting itself up for a bold and potentially dangerous benchmark: becoming the next Facebook. As The Wall Street Journal reports, Snap executives plan to talk up the 150 million daily active users for the Snapchat app when they hit the road to pitch investors on what they hope will be a $20 billion to $25 billion IPO valuation.

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