The Biggest Unknowns in Media in 2018

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Will the media’s race for clickbait subside, the Facebook-Google ad Goliath be slowed? And which consumers will pay for content?

New Year’s Day brought loads of dishes, the engrossing college football semi-finals (what a Georgia-Oklahoma game), NFL coach firings, White House reporters cooling their heels in a Palm Beach IHOP as President Trump played golf — and the final remnants of a holiday media staple: top 10 lists.

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