The Boston Globe to Publish ?The MFA Takes Wing,? a Special Magazine on Sunday, November 14, 2010

By: E&P Staff

Press release from issuing company.

56-Page Glossy Magazine is Complete Guide to the Museum of Fine Arts’ New Art of the Americas Wing

Boston, MA, November 12, 2010 – On Sunday, November 14, 2010, The Boston Globe will publish a special magazine devoted to the opening of the Museum of Fine Arts’ major new expansion, the Art of the Americas Wing. Entitled, “The MFA Takes Wing,” the 56-page full-color glossy magazine will appear in all editions of the Boston Sunday Globe as well as in The New York Times in greater Boston and Manhattan.

Planned for a decade and made possible by a $500 million fundraising effort, the MFA’s new Art of the Americas Wing is a major addition to Boston’s standing as an international arts and cultural center. “The MFA Takes Wing” provides an exclusive, behind-the-scenes look at the project, and captures all that encompasses this major undertaking, from the architectural details and elaborate installment procedures to the must-see pieces of art housed in the new wing.

The Globe’s art critic, Sebastian Smee, offers a comprehensive review of how well the new wing accomplishes its high ambitions of presenting works from all the Americas. He shares his view on the wide variety of exhibits and display formats that house some of the best-known pieces of American artwork, and also suggests the best pieces for parents to show their children.

“This magazine was months in the making and is the result of an inspired staff of writers, editors, designers, graphic artists, and one highly dedicated photographer who shot nearly every step in the creation of the wing,” said Rebecca Ostriker, the arts editor for The Boston Globe.

“The MFA Takes Wing” contains a floor-by-floor guide to the 53 new galleries, the period rooms, and soaring new courtyard in the wing. The magazine profiles MFA director Malcolm Rogers, who is the man behind the project and who immersed himself in every aspect of the expansion, and led the successful fundraising campaign. Other features include stories on how the museum beefed up its collections, the story of two rooms from a 19th century Dorchester house that were recreated for the museum, and what’s served in the new café.

An interactive look at the museum’s new wing including videos, photo galleries, and more can be found at boston.com/mfa on Saturday.

About The Boston Globe:
The Boston Globe is wholly owned by The New York Times Company (NYSE: NYT), a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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