The Boston Globe Uses Facebook Groups to Create Direct Connections with Readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers.

The Globe started a private Facebook group December 2 for subscribers to discuss the news with each other and Globe staffers. A description of the group says it’s open and on the record but moderated, and that commercial messages, foul language or personal attacks won’t be approved.

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