Doorfront Direct, the nation’s largest magazine and catalog delivery network, announced this week that The Denver Post has launched local delivery of national monthly magazines.
“As newspaper penetration declines, carrier recruitment and retention have become even more important,” said Brian Trujillo, Circulation Director for The Denver Post. “Adding monthly magazines to our delivery operation creates more income for our carriers.” Through Doorfront Direct, The Denver Post is delivering 17 national titles within the Denver metro area, including magazines from Hearst and Conde Nast. By using local newspaper delivery operations, magazine publishers save on their distribution costs while the newspapers gain additional revenue.
“Doorfront Direct allows us to customize our delivery area from zip codes down to the individual address,” Trujillo added. “Our initial launch has been a success, and we look forward to expanding our delivery footprint further within the metro area.”
“Denver is a growing, major-metro market, and we’re excited to have The Denver Post as our newest delivery affiliate,” said Randall Brant, Managing Director for Doorfront Direct.