The Distributed Content Landscape: ?an Overview for Publishers

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In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and Google AMP (Accelerated Mobile Pages) have hit the market within weeks or months of each other, making it abundantly clear that the battle for professional content is only just beginning.


If you are a publisher, there is enough complexity here to make your head spin, especially when you consider these different technologies and initiatives are only superficially similar: start looking under the hood and you will soon discover that they are significantly different.

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