The Economist Aims to Reach New Audiences With ‘Ambassadorial’ Video

The Economist has launched a new video strategy in a bid to reach new audiences on social media, designed to promote its voice and global perspective outside of its paid-for subscription model.

Since 31 October, the organisation has been publishing five short videos a week in its Daily Watch feature, a spin-off initiative from the Economist Films unit that produces 15-minute documentaries.

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