The Economist’s ‘Reader-First’ Circulation Model Driving Growth

In a keynote presentation Wednesday at IFRA Expo / DCX Expo in Berlin, Marina Haydn, Executive Vice President and Managing Director, Circulation, described how The Economist has been engaging readers to drive business growth.

They’ve been steadily building readership as well, increasing their global circulation from a little below 1.1 million in 2014 to nearly 1.2 million last year.

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