The Financial Times Decides to Get Creative With Ad-Blocker Blocking

The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative one yet.

On Wednesday, the newspaper began blanking out, for some users, a percentage of words in articles symbolizing the percentage of the company’s revenue that comes from advertising.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/the-financial-times-decides-to-get-creative-with-ad-blocker-blocking/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *