The Financial Times is Using Its Subscription-Business Expertise for a Consulting Business

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The Financial Times is branching out into consulting, banking on a lucrative business in sharing its knowledge of how to build a large direct-to-consumer business.

FT Strategies other businesses advice on how they can grow their data and direct-to-consumer arms. Current clients ranging from other publishers, such as Nordic media company Bonnier Group and London’s V&A Museum.

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