The Financial Times Tries its Hand at More Commerce

How To Spend It, the Financial Times’ luxury and lifestyle supplement, is relaunching Wednesday with a redesign that focuses on improved speed, aesthetics and — most important — a more robust e-commerce tool.

How To Spend It has been part of the FT’s brand for 40 years, first as a column, then a regular print supplement. It features articles on travel, food and drink, fashion, cars, bikes and boats — all with an unsurprisingly hefty price tag befitting an FT reader. For example, a Bremont watch goes for £4,895 ($6058), and a Mulberry scarf is priced at £195 ($241). The site itself went live in 2009; this is its third redesign.

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