The Fresno Bee Used Sprints to Experiment With Food Coverage and Reached More Digital Subscribers

Last year, The Sacramento Bee set a goal to grow digital subscriptions to 54,000. (In June of last year, they had about 15,000. As of May, they reached 22,000.) They borrowed one concept they’re using to help them get there from developers—sprints.

In six-to-eight-week segments, they tested four audience groups to see what led to subscriptions in each group.

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