The Gannett-Tronc Bidding War Showed Us Why People Are Still Investing In Legacy Media

Arguably the biggest newspaper business story of 2016 was Gannett’s failed (for now) bid to take over Tronc. What the broken deal says about the industry, however, is more than a little ambiguous.

For starters, consider that 2016 was a particularly hard year financially, with advertising revenue losses that started bad and got even worse in the fall.

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