The Genuine Article

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People tend to shrug off assertions like this—“The Future Of News Is Not An Article”—for being too broad or too obvious or for lacking practical recommendations. (Or for containing the actual phrase “future of news.”) But Lloyd’s post is a set of observations paired with a set of practical, institution-specific proposals. Read it!


Now that Instant Articles are more fully rolled out, and everyone can see them for themselves, I wonder if their formal dimensions will start to seem odd to people. Or… strained? In the run-up, Facebook explained Instant Articles as a way to solve a particular problem: articles, which came from websites, were widely shared and read but loaded slowly. This was a tech issue, simply solved, with some additional obvious consequences: Facebook assuming control over layout; Facebook either influencing or participating with publishers’ advertising and revenue plans in a direct way; Facebook entering into more formal relationships with publications that had previously treated it as an open space in which to experiment.

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