For such a new technology, the news notification is a format that got really safe really quickly. For most publishers, notifications are rarely more complex than a headline that, when tapped, sends readers to their site. Some publishers, like Quartz and BuzzFeed, have experimented with the language within notifications, trading the stiff formality of newspaper headlines for a more loose, conversational tone. But notifications, and their role, have remained largely unchanged.Read More
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