The Guardian Mobile Innovation Lab Used Push Alerts and Live Polls to Cover The #EUref

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Since the Guardian Mobile Innovation Lab announced its five areas of focus in March, including push alerts, the team conducted three experiments with web notifications in Google Chrome: to cover the release of April’s jobs report in the US, to send updates about the US presidential election primary on 7 June and most recently, to deliver live polling data and results from the EU referendum on 23 and 24 June.

With notifications, the Lab has been exploring and will continue to explore different aspects, such as sequential and interactive alerts, live polls, replies and auto-updating alerts – last week’s experiment was the first one to send people a multiple-choice live poll in a push notification.

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