The Incline, Billy Penn’s New Sister Site, Launches in Pittsburgh

Nearly two years after launching Billy Penn in Philadelphia, Jim Brady’s Spirited Media on Tuesday debuted its second local news site, The Incline, in Pittsburgh.

Billy Penn readers will immediately recognize The Incline. The site designs are identical and Brady told me that The Incline will follow Billy Penn’s model of focusing on younger readers with events, an active institutional voice, and curation of other local news sources. (Billy Penn and Incline editors are adamant that what they do is curation, not aggregation.)

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