The Information Isn’t Ditching Comments — It’s Using Them to Attract Subscribers

The comments section of a website usually becomes either a desert or a toxic cesspool inhabitable only by trolls. Publishers big and small fret over them, and more than a few have simply closed theirs altogether. But at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point.

“It’s become one of the most powerful parts of the site,” founder Jessica Lessin said of her site’s commenters and community.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *