The Information Isn’t Ditching Comments — It’s Using Them to Attract Subscribers

The comments section of a website usually becomes either a desert or a toxic cesspool inhabitable only by trolls. Publishers big and small fret over them, and more than a few have simply closed theirs altogether. But at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point.

“It’s become one of the most powerful parts of the site,” founder Jessica Lessin said of her site’s commenters and community.

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