The Information Isn’t Ditching Comments — It’s Using Them to Attract Subscribers

The comments section of a website usually becomes either a desert or a toxic cesspool inhabitable only by trolls. Publishers big and small fret over them, and more than a few have simply closed theirs altogether. But at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point.

“It’s become one of the most powerful parts of the site,” founder Jessica Lessin said of her site’s commenters and community.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/the-information-isnt-ditching-comments-its-using-them-to-attract-subscribers/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *