The Job of the Publisher is Evolving (and Even Disappearing) at Media Companies

The old days of media are going away, and the traditional role of publisher is going with them.

The last few months have been a time of major upheaval for the publisher gig. For magazine and newspapers, the publisher has traditionally been a executive charged with overseeing all parts of a publication’s business operations, particularly sales, circulation, and marketing. That, however, is quickly changing. Last month, Time Inc. said that it was phasing out its publisher jobs as part of a reorganization of its sales teams. In place of publisher, Time Inc. appointed a handful of ad sales execs in charge of advertising sectors (food and beverage, beauty) rather than specific media brands.

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