The old days of media are going away, and the traditional role of publisher is going with them.
The last few months have been a time of major upheaval for the publisher gig. For magazine and newspapers, the publisher has traditionally been a executive charged with overseeing all parts of a publication’s business operations, particularly sales, circulation, and marketing. That, however, is quickly changing. Last month, Time Inc. said that it was phasing out its publisher jobs as part of a reorganization of its sales teams. In place of publisher, Time Inc. appointed a handful of ad sales execs in charge of advertising sectors (food and beverage, beauty) rather than specific media brands.Read More