The McClatchy Company to Offer Daily Deals with Customizable Online Promotions Platforms

By: Press Release

Second Street, the leading provider of online promotions platforms for local media companies, announced today that The McClatchy Company (NYSE:MNI) will begin hosting daily deals on its local newspaper websites using Second Street’s private-label Deadline Deals platform. McClatchy, the third largest newspaper company in the United States, joins more than 150 local media companies using Deadline Deals to run their daily deals programs.

“We’re thrilled that The McClatchy Company will use Deadline Deals because we’ve seen our partners achieve tremendous success in driving revenue and building consumer demand using our platforms,” said Matt Coen, president and co-founder, Second Street. “Local media understand that running their own deals program is an essential way to grow their businesses and meet the needs of their advertisers and subscribers.”

For more than a decade, Second Street has been an online promotions partner to more than 1,900 local media outlets. This experience has enabled the company to build flexible and powerful programs for partners, like McClatchy, that put their needs first.

“The addition of the private-label deals platform from Second Street enables us to complement the robust Find n Save deals site in 21 of our markets,” said Christian A. Hendricks, vice president, interactive media, for The McClatchy Company. “By combining this with our existing deals relationships, we will be able to increase revenue opportunities for local businesses and savings opportunities for consumers.”

About Second Street

Second Street is the leading provider of online promotions platforms for local media companies. Based in St. Louis, Missouri, Second Street has connected more than 1,900 of the nation’s top newspapers, radio and television stations to 5.2 million consumers throughout the United States using its proprietary platforms that include Deadline Deals, which enables local media companies to provide low-cost daily deals to readers and UPICKEM, which enables companies to create real-time contests from photo submission competitions to fantasy football pools. Other Second Street products include the popular photo-sharing platform, myCapture, and eBlast Engine, which enables users to create branded emails, text messages, newsletters, alerts and special offers from scratch. For more information, please visit

About McClatchy

The McClatchy Company is the third largest newspaper company in the United States, publishing 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer (Raleigh).

McClatchy also owns a portfolio of premium digital assets, including 14.4% of CareerBuilder, the nation’s largest online job site, 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nation’s premier classified websites: the auto website and the rental site and 33.3% of HomeFinder, which operates the real estate website McClatchy is listed on the New York Stock Exchange under the symbol MNI.


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