The Mixed, Early Impact Publishers are Seeing From Facebook Instant Articles

Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully. They are tweaking the type of content they post as Instant Articles, how much they post and figuring out how they impact performance and monetization.

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