The Mobile Adblocking Apocalypse Hasn’t Arrived (At Least Not Yet)

The German tabloid Bild, the highest-circulation paper in Europe, has considered just about every option when it comes to combatting adblockers. (One in four Germans uses one.)


It’s tried the courts. Its parent company Axel Springer has sued adblocker firmEyeo, which produces Adblock Plus, and it’s sued the company behind iOS content blocker Blockr. That initial case against Eyeo didn’t work out; a German court ruled in September that the adblocker didn’t breach laws on competition, copyright, or market dominance.

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