The New Normal: How Native Advertising’s Changed in a Year

Volume, creativity and the growth of competing platforms.

 

Those are some of the biggest changes publishers noticed about native advertising in the past year. Digiday held its “WTF is Native Advertising” event in New York yesterday, where top representatives from dozens of publishers met and discussed the ever evolving advertising format.

 

Minds from Gawker, Mic, Vox Media, Wall Street Journal, Forbes, Time Inc., USA Today, among others, talked about the best practices and biggest challenges facing native advertising.

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