The New Sports Journalism Playbook: Premium Local Coverage for a Low Cost

Greg Bedard was swept up in the spring of sports writers’ discontent. Laid off in March from Sports Illustrated, where he spent four years covering the NFL for The MMQB, he was at a career crossroads like many colleagues who lost their jobs at SI, ESPN, FOX Sports and most recently VICE Sports.

Facing unexpected free agency, Bedard considered working at a competing national sports outlet or returning to his local sports roots at a Boston publication (he covered the NFL for The Boston Globe before his SI tenure). But he feared a repeat of the past: financial turmoil leading to layoffs.


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