The New York Times Builds Contextual Multimedia into the Flow of a Story

By: Justin Ellis | Nieman Journalism Lab

Sharp-eyed readers of The New York Times may have noticed an unusual collection of links within Amy O’Leary’s Thursday story on sexual harassment in the world of online gaming. The links had a shaded blue background and tiny icons, and when clicked, up popped a video or an image — floating on top of the story but integrated within the flow of reading it.

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