The newspaper of record is working with a 5-star hotel brand to help make good on the goal of doubling digital revenue from $400 million to $800 million over the next 5 years.
But a new collaboration between The New York Times and Park Hyatt hotels is about more than bringing in new subscribers.
“We are always looking to find new ways to reach new audiences,” Meredith Kopit Levien, the Times‘ chief revenue officer, told Adweek. The partnership includes full free access to the Times website for the next six months for guests of the 36 Park Hyatt locations worldwide. There will also be a series of Times-sponsored live events at select hotels.