For the New York Times to meet the ambitious target of doubling its digital business in the next five years, it must become a global media company.
That’s no easy task, even for a brand that commands such global recognition and respect as the New York Times. The challenges the Times faces are many. Europe alone has 44 countries and more than a few languages. The global ad market is highly fragmented. And, of course, the Times faces stiff competition from entrenched rivals.