The New York Times is Backing TheSkimm

TheSkimm, the fast-growing newsletter aimed at young women, has new backers, including the New York Times.

The Times is part of a group of investors putting a total of $500,000 into the New York-based startup. TheSkimm co-founders Danielle Weisberg and Carly Zakin say the money is an add-on to an $8 million round, led by 21st Century Fox, that they announced this summer.

The other investors in this round are Yannick Bolloré, the CEO of French media conglomerate Havas; media advisory firm MediaLink; and Mariska Hargitay, the actress best-known for her role on “Law & Order: Special Victims Unit.”

Weisberg and Zakin say the new money will go toward the same stuff the other money did, chiefly building out a video business. They say they hope to work with the Times in some capacity down the road, but don’t have specific plans.

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