The New York Times is Experimenting with Mobile-Specific Headlines

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally.

Last week, a story about airlines abandoning their in-flight entertainment systems got two headlines, one of which spoke directly to the fact that readers were likely holding the reason that airlines were making that move.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *