The New York Times is Giving Readers More Control Over Email and Mobile Push Alerts

The Times plans to roll out a similar feature on its mobile apps in the coming weeks, said Eric Bishop, assistant editor for mobile.

“We see these channels as a way to expose readers to the breadth of our coverage, because we have a lot to offer that’s not news,” Bishop said. “We want to make sure that people can find out about those great stories, whether it’s via email or via push, but also be sensitive to those who don’t want to get that content on those channels.”

At the outset, existing email subscribers will receive both the breaking news and top stories emails.

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