The New York Times Is Preparing to Step Up Its War on Ad Blockers

Like most online publishers, the New York Times is fighting an ongoing guerrilla war against ad blocking, a phenomenon that a recent study said could lead to more than $35 billion in losses for media companies by 2020. NYT chief executive Mark Thompson now says he is even considering what amounts to a nuclear option: Banning users with ad blockers completely.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *