The New York Times is Publishing a Print-Only Novel Excerpt This Sunday

Even as The New York Times prioritizes digital expansion, with a stated goal of reaching $800 million in digital revenue by 2020, the paper is also trying to milk as much as it can out of its print products, which still drive most of its revenue. In its latest attempt to incentivize print, the Times is publishing an excerpt this Sunday of the author Colson Whitehead’s new novel in a special standalone section that will only appear in paper.

Produced by the Times Magazine, the broadsheet section will feature a 16,000-word excerpt of The Underground Railroad, which tells the story of an escaped slave running away from a Georgia plantation.

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