The New York Times is Surveying 700,000 Readers Who Use Ad Blockers

Off the heels of blocking a “relatively small” amount of ad block users from accessing The New York Times’ website, the newspaper is ratcheting up its anti-ad blocking campaign with a massive reader survey.

Digiday first noticed the website’s survey yesterday. The Times told us that the survey is being sent out to 200,000 digital subscribers and 500,000 non-subscribers, all of whom are using an ad blocker.

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