The New York Times’ Plan to Save the Banner Ad

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

By: Josh Sternberg | Digiday

Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market.

Leave a Reply

Your email address will not be published. Required fields are marked *