The New York Times Will Text Readers Behind-The-Scenes Updates About the Olympics

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The New York Times wants text readers about the Olympic games in Rio — and it wants readers to text back.

Over the next three weeks, deputy sports editor Sam Manchester, one of dozens of Times reporters reporting from Brazil, will send readers periodic updates from the games. These won’t be generic news alerts, though. Manchester plans to give each of the 3 to 4 daily updates a personal touch, opting for smartphone snapshots, GIFs, emoji, and the kind personal tone people expect from texting.

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